Atlanta, GA — June 24, 2025

nqūb, an Atlanta-based solutions design studio, announces its membership with the Virtual Reality Augmented Reality Association (VRARA), marking a significant milestone in the studio's mission to advance immersive technology and AI-driven decision intelligence. Founded in 2015, the VRARA is an international organization dedicated to fostering collaboration among industry leaders, promoting innovation, and advancing the adoption of immersive technologies. As a member of the VRARA's Atlanta chapter, nqūb joins a global network committed to pushing the boundaries of what extended reality and advanced technologies can do for business and industry.

nqūb blends strategy, design, and immersive technology to solve complex organizational challenges. What began as tailored consulting and immersive design has evolved into a new category of decision intelligence, anchored by JourneySim, a cross-industry simulation platform. The Branch Experience Simulator, nqūb's banking-focused edition, allows financial institutions to test branch layout, staffing, and customer routing decisions inside a photorealistic 3D environment before committing capital. The studio is also developing Banker Assist, a local LLM-powered training tool that uses AI avatars to simulate both banker and customer roles in realistic branch scenarios.

To learn more, nqūb will also be featured at the VRARA Generative AI Committee meeting on July 23, 20226, 1 pm ET at the link here: meet.google.com/mnd-wjcp-cog

"The VRARA represents exactly the kind of community where nqūb belongs," said Andres Soler, CEO and Creative Director of nqūb. "Our work sits at the intersection of immersive technology and real business outcomes, and this membership connects us with the practitioners and innovators who are defining what that future looks like."

The nqūb-VRARA partnership further strengthens Atlanta's growing reputation as a hub for immersive technology and AI innovation, adding a studio voice to the chapter that bridges enterprise strategy and cutting-edge simulation. The collaboration is expected to create new opportunities for cross-industry dialogue around the practical applications of XR and AI in financial services and beyond.

"We are thrilled to welcome nqūb to the VRARA community," said Adam Kornuth, Atlanta Chapter President of the VR/AR Association. "Their work in simulation-based decision intelligence represents exactly the kind of applied innovation our members come together to advance."

With 70+ chapters around the world, the VRARA boasts a network of 60,000+ professionals and 4,000+ organizations.

For more information about nqūb, visit nqub.com. For more information about the Virtual Reality Augmented Reality Association, visit thevrara.com.

Contact:

Ryan Loesch
Chief Revenue Officer & Business Transformation 
ryan.loesch@nqub.com  

Adam T. Kornuth

Atlanta Chapter President, VR/AR & Applied AI Associations, Global Generative AI Chair

atlanta@thevrara.com