VRARA Global Newsletter
Majdi A. Eid
Dallas Aaron
Ehsan Aghaei
Jackson Anderson
Colleen Arndt
Salina Arreola
Salina Arreola
nahal babaee
Roland Bachstein
Richa Bagaria
Peter Balon
Leonardo Barros Barreto
Leonardo W. Barros Barreto is a strategic leader with a strong engineering foundation and global experience spanning supply chain, sports, and technology. He has led multicultural teams across the U.S., Brazil, and Europe, guiding complex operations and partnerships for organizations such as Microsoft Xbox, the LA28 Olympic & Paralympic Games, and Ingram Micro. Leonardo is recognized for building high-trust relationships, driving cross-functional collaboration, and leading technology-driven transformation programs that deliver lasting impact.
With a Master’s in Mechanical Engineering focused on AI applied to operations, Leonardo has been integrating artificial intelligence into business systems long before it became mainstream. He thrives on solving complex challenges, forming strategic alliances, and empowering teams to perform at their best. Guided by a deep belief that leadership is service, he combines analytical rigor with empathy, curiosity, and a genuine commitment to helping organizations and people reach their full potential.
Career Highlights:
• Director, Xbox Partner Production Management – Microsoft Corporation: Led a global team enabling third-party publishers like Bandai Namco, Capcom, and Electronic Arts to bring their titles to the Xbox ecosystem.
• Sr. Director, Business Integration – LA28 Olympic & Paralympic Games: Oversaw integration of sponsor programs and supply-chain partnerships with Deloitte, Delta Airlines, and other key stakeholders.
• Country Manager, Fulfillment Services – Ingram Micro Brazil: Built and scaled the IT Asset Disposition business unit, driving end-to-end reverse-logistics and operational excellence.